Schwarzkopf, Henkel presented graduates for “Shaping Futures” at SM Lipa
Shoppers of SM City Lipa witnessed an avant garde fashion show last September 20 at the mall’s event center.
The fashion show is part of the culminating activity for Shaping Futures, a corporate social responsibility program of Schwarzkopf Professional and its mother company Henkel.
Started in 2008 as a local Japanese project with Cambodian street children, Shaping Futures evolved into a global initiative in 2010 when Schwarzkopf Professional partnered with SOS Children’s Villages around the globe.
This year, ten volunteer hairdressers from Europe participated as trainers. They were Diane Fulton, Lauren Scott, Anabelle Taylor, Sarah Giblin, Indy Burmi, Rajinder Sethi Bamra, Armando Colucci, Sarah Franklin, Barbara Deakin and Janet Maitland, owner of Janet Maitland Hair Excellence from the United Kingdom and is currently Shaping Future’s Ambassador. Supervising the training is Coralei Loth, partner services manager of Schwarzkopf.
For six weeks, 18 youngsters from SOS Children’s Villages in Lipa, Bataan, Manila, Cebu, Iloilo and Tacloban were trained at the SOS National Training Center located in Brgy. San Carlos, Lipa City. Schwarzkopf also gave the trainees hair styling tools and products to equip them well at the training and as a start-up hairdresser.
Shaping Futures was also given support by David Charlton of David’s Salon who promised to hire their graduates. Some Filipino designers, models and make-up artists also showed their support to the project by giving their time, skills and resources to make the graduation more festive. Malick James Hillado, a make-up artist based in Lipa for instance, organized and directed a full fashion show.
The fashion show highlighted the hair creations of the trainee graduates through volunteer models while Filipino designers like Santa Emmanuele, Michaela Michelle, Cherry Talaoc, Omar Perez, Adam Balasa and RL Lazaro complemented the hair style with their own creations.
According to SOS Children’s Village National Director Gemma Goliat, the volunteers and all the sponsors for Shaping Futures are definitely going to make a change in the lives of the youngsters that they touched. “From the training to the fashion show, you (pertaining to sponsors) have given them hope and tools to make their lives better”, Ms. Goliat continued.
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